ESPN STAR Sports, Asia’s leading sports broadcaster, has announced the launch of services of its HD channels ESPN HD & STAR Cricket HD on the cable networks.
ESS has signed distribution contracts of HD channels with 3 leading national level MSOs including IndusInd Media Communications Ltd (Incable), Seven Star network in Mumbai and UCN in Central India.
This will be the first time ESS’s HD sports channels will be made available to cable viewers which were till now available only on all leading DTH platforms.
Speaking on the occasion, TS Panesar, Vice President – Affiliate Sales, ESPN Software India Pvt Ltd, said, “We are delighted that cable viewers would now have the opportunity to watch the highly anticipated India Australia cricket series in high definition. We are extremely confident about the future prospects of our HD offerings and this is just a start. With the digitization of the entire distribution industry in cable fraternity on the anvil, this deal with the leading MSOs is a harbinger of what is in store in the future.”
“We have a very content heavy year in front us. The Australian tour will keep us busy till March 2012. It is a long tour with more than 37 days of live international content. The tour will be followed by the broadcast of the London 2012 Summer Olympic Games. As the official broadcaster of the London 2012 Games, we will showcase the complete Olympics experience for the first time to sports fans across the region, with coverage on ESPN STAR Sports’ multiple platforms. The live telecast of ICC T20 World Cup in Sri Lanka follows on our networks in September to be followed by the telecast of Nokia Champions League Twenty20 in October, “added Panesar.