Direct-to-home TV subscriptions are increasing by almost a million every month currently, as the government is taking a keen interest in the digitization and rise of FDI limit from within the DTH section. This figure is also expected to grow faster in number due to this friendly environment created by the government. During the initial 3 months of the year 2011 the number of the DTH subscribers registered with the non-public service providers has increased by 3.51 million, it was 32.05 million before and increased to 35.56millin- In just December 201 quarter, which results to an average of a million every month.
The DTH growth rate of an average 11% per month for the primary quarter of 2011 is considered much faster than even the fabled run of mobile telephony subscriptions, though mobile telephony could be a clear leader by so much in terms of sheer numbers.
Cell-phones have added almost 59.4 million subscribers in the initial 3 months of 2011 i.e. from January to March 2011, which added an increase and reached to a total of 811.6 million subscribers. The average growth rate comes to 7.9% from the previous quarter.
Government policy is additionally expected to favor to the further growth of DTH. Digitization can cause hefty rise in revenues for broadcasters because it can eliminate carriage fees they pay to cable TV operators, substantially cutting value of operations of running channels.
At present, carriage and placement fees constitutes of almost 20% of the overall value of running a channel. The government is additionally pushing for a hike in FDI limit in DTH from 49% to 74%.
For DTH, the expansion was even faster between July and September 2010 with 5.6 million additions in 3 months. TRAI has obtained these figures from the different variety of sources, however has mainly relied on knowledge obtained from service suppliers.