Arun Kumar Kapoor, CEO of DishTV India has been quoted as saying by The Financial Express that decrease of subscription charges of DishTV packages is totally out of question.
Mr. Kapoor justifies the stand saying that the prices which are currently being offered by DishTV are the lowest in the whole of world when we take other DTH providers in the foreign countries in comparison.
The prices will most likely shoot up in the coming times as the DishTV subscribers grow in number, we may put a price tag on our active services which are currently offered free of cost, pushing up the subscription rate. Mr. Kapoor said.
So this basically means bad news for us DishTV subscribers eh guys? But with Bharti Airtel and Reliance coming right into the direct competition with DishTV, if the prices are not slashed, DishTV is going down the drain.
Lets hope that the other DTH providers don’t join the bandwagon and increase their prices. I am sure that at least the new players will start off cheaply.